I think I know what you're thinking.
Because I've had all these thoughts too.

You've accomplished a lot of great things in your life and ticked all the right boxes. You feel like you should be satisfied but you hate to admit you're not. You haven't reached your full potential and you're feeling the pull to challenge yourself, to do something different.

You worry about what other people think more than you'd like to admit. You're afraid of looking silly or not being taken seriously. You're afraid you'll let people down so you bend over backwards for others, hardly ever say no, and have a hard time setting boundaries. 


You don't remember the thought of change being this intimidating when you were younger.  But something about making these midlife changes feels different. It feels too big and too scary. It somehow feels too late.

You’re feeling frustrated because you know, deep down, that you’re smart, creative, and capable. You can do it (whatever your 'it' is) but something is holding you back (hint: it's your mindset).

And maybe you weren't exactly thinking this, but here's an interesting fact. When 'deficiency' needs (like food, shelter, safety, belonging) on Maslow's Hierarchy of Needs are met, our motivation increases and we have a strong desire to meet our 'growth' needs - the ambition to reach our full potential (aka self-actualization). The pull you're feeling to change is likely because you haven't met your growth needs yet. Or maybe you're just fed up with the BS and are ready for things to be different.


I'm glad you're here

I'm Crystal and I help smart, creative, high-achieving women, just like you, shift their mindset and bridge the gap from where they are now to where they really want to be.


I've been where you are. Midlife. Wanting to make some big, scary changes. But feeling like it was too late to "start over." Full of self-doubt about whether I could do what it is I really wanted to be doing. For me, it was starting my own solopreneur businesses so I could have more creative freedom and control over my life - personally and professionally.


Don't get me wrong. I'm no stranger to change and risk-taking. Over the last 20 years, I've managed to change careers entirely a few times (nursing, consulting, teaching, healthcare start-upping, and now, coaching), start four businesses (three successful and one an epic fail), become a parent to three amazing humans (by far the biggest, most challenging transition I've encountered!) and move from the Big Apple to Down Under.

But after I turned 40, I started making more excuses as to why I couldn't start something new. Too old. Too comfortable. Too tired. You know the story. 

These were just excuses and I happen to be an excuse-maker extraordinaire. I can talk myself out of anything and give a million reasons why it's not a good idea. 

Fortunately, I was able to punch my self-limiting thoughts in the face (as I do every day) and soldier on.  And I love helping women like me do exactly the same. 

We can always find excuses why now is not a good time.

Fortunately, I had an aha moment and asked myself: If not now, when?

If you're feeling stuck and wondering what's next for you, email me and let's have a chat about how I can help. 

If not now, when?

My sessions with Crystal helped me break down my own self-imposed barriers and take action on a number of pressing issues - leaving me with a feeling of relief and confidence.
Joanna, Melbourne

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Warning: Fluff-Free Zone,

No, I don't hate bunnies or other fluffy things. But my coaching partnerships are

fluff-free zones.

By fluff, I mean having people believe that if they simply "think positive"everything will turn out just fine and the universe will align perfectly (there is such thing as toxic positivity and it's harmful). Or believing that if we just radiate "good" energy from our pores that good things will automatically happen to us. Uh uh, ain't happening. 

Change is damn hard. It takes a lot of work and ongoing maintenance. I'm a realist and my coaching style is pragmatic, direct, no BS. I borrow from neuroscience, psychology and behaviour change management techniques to help my clients develop self-awareness, grow and make lasting changes.

Don't get me wrong. I know that our thoughts create our reality and self-limiting beliefs must be examined and reframed so we can move forward. I just don't buy into the rainbows and unicorns (and fluffy bunnies) mentality when it comes to change and creating the life we want. 

If you want to learn more about coaching and how I can help. Email me. I'd love to chat.

In case you were wondering

Some folks like to know a little about the background and credentials of the person they're entrusting to help them. I know I do. In case you've made it this far and are curious, here you go.

I grew up in a small town (pop: 959) in North Carolina USA and moved to New York City (pop: 8.4 million) after nursing school. I've spent the past 20+ years "trying on" new careers, gigs and hobbies. I've been a critical care nurse practitioner, healthcare start-upper, health information manager, business owner, consultant, teacher, blogger, public servant and lab technician (where my sole job was to place slides of poop on a warming plate). 

I met my Aussie husband in NYC at a restaurant one night after a 12-hour shift at the hospital. I almost didn't go out because I was too tired but I'm glad I persevered :-). We now live in Melbourne, Australia with our three little humans and a feline named Candy.

After struggling to figure out how I could marry my love of helping people with my deep desire to have my own solopreneur business, I landed on coaching. My hub had a coach at his job and thought it would be a good fit for me. He was right.


I am now a certified coach having trained in personal, business and corporate coaching. I continue to hold my license as a registered nurse and keep my toes in healthcare consulting.

I love helping people, especially women in midlife like me, shift their mindset and get unstuck. 

When I'm not coaching or consulting, I can be found camping with my family, getting stuck in a great book, taking violin lessons (because I found a $35 violin at a thrift shop and thought why not), FaceTiming with my peeps from the U.S., reframing my self-limiting beliefs (for real!), or taxiing my kids all around town for sports/music/dance/swim/birthday parties/playdates (I have a brand new appreciation for my mom and how much she carted me around when I was young). 

To get in touch, email me at crystal@crystalpolson.com


  • Professional Coach - Coach U graduate (ICF-accredited coach training institute)

  • Registered Nurse and Nurse Practitioner 

  • Master of Science in Nursing  - New York University

  • Bachelor of Science in Nursing - University of North Carolina at Chapel Hill

  • Bachelor of Science in Health Information Management - East Carolina University

  • Post Graduate Certificate in Infection Prevention and Control - Griffith University

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